O que é SEO para YouTube + Técnicas de Otimização

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O que é SEO para YouTube?

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7 Técnicas de Otimização SEO para YouTube

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Defina a palavra-chave

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Crie um bom título para o seu vídeo

[{"selector":"#anim-6ba2ddec-a593-45ae-b050-e8974146d698","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9de4fa46-69af-4ab1-be87-c7398446fad8","keyframes":{"transform":["translate3d(0px, -579.79807%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-757ff459-8e7b-4e35-8923-16f36f177599","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3ce0cf1-60b1-43d8-bdeb-f119a6942690","keyframes":{"transform":["translate3d(-120.70176%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adacfb77-b0a1-4337-9c0d-d03027db7c88","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54773c4f-b935-49eb-827d-d968aec9f22f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Evite criar títulos muito longos. Seja conciso, objetivo e não ultrapasse 50 caracteres para garantir que os seus vídeos tenham o melhor desempenho.

Use tags no vídeo

[{"selector":"#anim-4bbe67c4-aaae-4ba2-a044-1bfc408e3b67","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34a1e93e-b483-45e5-8381-843835e1a24e","keyframes":{"transform":["translate3d(0px, -1032.38753%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-585506dd-07ad-448a-a0d6-1b357514dd88","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f96c1ac-8950-4254-81cc-195e593df728","keyframes":{"transform":["translate3d(-185.99999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-239acf19-298a-43c2-a6af-c3a39b3ce23e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6348a087-4b87-4d9f-9c66-9f101b1d86fb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-99506194-a67e-4575-8676-b00079af5a78","keyframes":{"transform":["translate3d(-132.10331%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0272b4ae-c2ad-4603-8578-9be7f9cebfdb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43fa6725-9597-4593-b4f2-94938f0b8a3f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O uso de tags no YouTube é um fator muito importante para o SEO. As tags são como se fossem um complemento da sua palavra-chave principal.

Crie descrições cativantes

[{"selector":"#anim-35a02a5b-7d3c-461b-8bb0-65843047a322","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b77fba9-5bb3-44b6-94d5-7269e0e9cfbb","keyframes":{"transform":["translate3d(0px, -586.61622%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f72a9a7-7df7-4cf7-9f21-c36cbd62fdbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38954c6a-0dad-4a8d-bd50-c3ffe07abebc","keyframes":{"transform":["translate3d(-123.21429%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3baaca00-0973-43d3-aa33-4a4304863970","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b19bfeec-33ac-43af-a909-e895eeae676e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0ffb40db-e4fc-41a8-90b0-c5a7dba20aa7","keyframes":{"transform":["translate3d(-117.36111%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-909275e8-49fb-4285-9b3b-9cd59ab5a955","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e04bfb1-00d1-4451-9896-2afc80e1c935","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Descreva as informações mais importantes no início do texto, já que só uma parte dele aparece nos resultados de busca. Você tem até 5000 caracteres para preencher.

Adicione legendas nos vídeos

[{"selector":"#anim-d4be0376-a601-4ba5-bf18-076793ebc99d","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6207a64-a211-4e90-91b9-eb0a7c7cc523","keyframes":{"transform":["translate3d(0px, -586.61622%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2d4d566-f464-4598-9207-d66b73bbb79d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c1620ab-1d88-4dcd-b66b-095c55e8465a","keyframes":{"transform":["translate3d(-119.52862%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00ad6479-b6fa-41b4-b3ef-ba74ad3f79e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b571d8d-bfe2-4df9-b632-8aaac6e2ceed","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bb2a8884-e155-4ffe-81d4-48e4dc4b9813","keyframes":{"transform":["translate3d(-147.59826%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32110254-fedb-4bc3-af13-ae0ba905c1ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7bd29023-6676-449c-b5ff-974dc3ad9b20","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O recurso de legendas serve para gerar acessibilidade para quem possui deficiência auditiva e para que os robôs do YouTube consigam ler o seu conteúdo.

Edite o nome do seu arquivo

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Duração do vídeo

[{"selector":"#anim-bf35b69f-e0dc-4235-b3d5-ae92ba9e91ee","keyframes":{"transform":["translate3d(-120%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07000f3c-414c-4fc7-ab94-0a9455d40107","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb736a6e-b506-4ad4-ac27-dc2a9d03eef9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0be4fded-7946-4688-8e9f-5559c0459d4d","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-feb183a7-76c0-41b0-97b7-65b90c57a15d","keyframes":{"transform":["translate3d(0px, -1055.79171%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27a68290-00f5-4439-b22c-af16b40b0597","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03e28e19-d4b0-40d2-9ea6-a473d31dae0b","keyframes":{"transform":["translate3d(-141.83007%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8c0b9a0-8fe1-4a9f-a94a-d5bc7ecfa517","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05c831a5-0e57-4398-88a4-7ac949353af9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O YouTube é um espaço que pode ser aproveitado para produzir conteúdos mais longos e aprofundados, mas foque na qualidade e não só na duração.

Quer saber mais sobre SEO para YouTube

[{"selector":"#anim-ec43513e-9080-4981-aaf8-2843187c82c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a2042bf-ba6f-44d4-ac05-336fce622a53","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01040c06-0ab5-4f71-b2b1-11b882debf40","keyframes":{"transform":["translate3d(0px, 762.17473%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Leia mais