O que é e como calcular o ROI?

[{"selector":"#anim-8db38fe5-661f-4f09-a920-a428bf84919e","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17cd0355-0b42-451a-b68b-45416f5eee3b","keyframes":{"transform":["translate3d(0px, 233.19271%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d39fda5b-ddcd-499f-8fc8-4f555954d5fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4ac5203-e610-43c7-b09a-a2db48376d36","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4a46754-3cfd-4b38-ad6e-803b60c689e9","keyframes":{"transform":["translate3d(-256.00004%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ROI

O que é ROI?

[{"selector":"#anim-6855adb0-6842-4061-8091-9a8b799ca1fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d18b68c4-cd65-41de-b2ef-173917e69630","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-481c6728-8578-4d19-a138-2790b80de8b2","keyframes":{"transform":["translate3d(0px, -336.04947%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c603a7e-da00-438c-9028-701b010f204f","keyframes":{"transform":["translate3d(-318.74997%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22e31afd-03d7-4d78-b72b-9f04d5e200c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd522a58-b945-4b44-b38d-e4d58e2fd310","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-abfcbca3-0017-4f2f-9caa-a2b98ca48afa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa5adb4b-2369-4d69-972e-711399790c58","keyframes":{"transform":["translate3d(-154.2857%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sigla em inglês para Return Over Investment que, se traduzida para o português, significa Retorno sobre o Investimento. Mostra a quantidade de ganhos em termos percentuais sobre o investimento ou valor investido em algo.

Como calcular o ROI?

[{"selector":"#anim-ba35ebb0-5776-4a27-884a-fb0c98c36ccf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7c1d60f-1b22-40aa-872d-f94528b8a565","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af64b1bc-c5d4-4b06-85f2-57c1c65f5507","keyframes":{"transform":["translate3d(0px, -316.04947%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108042ae-985f-47e4-a28c-33bdda74e34a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62aea86f-bf11-4da4-862c-ef991abcff0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-098c5232-3dfd-4eba-9ba2-b825285a080d","keyframes":{"transform":["translate3d(0px, -784.93865%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Basta subtrair o número de receitas pelo custo, dividindo o valor obtido pelo custo e multiplicando-o por 100. ROI = receita – custo ÷ custo x 100

O que são os custos?

[{"selector":"#anim-579c3554-149a-4a65-9f44-892a02210eea","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb12daf3-6ac2-4d9d-b877-50f5da1d302c","keyframes":{"transform":["translate3d(0px, -1070.68537%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf8adf0d-ae28-4776-839a-6efda1b60b10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0231a140-186b-4eca-8ce6-ff482f929676","keyframes":{"transform":["translate3d(-133.19837%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05e9d002-3743-47a4-b637-05a19594e6c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7be7ac8-c30a-4a5b-b6d1-de1dd4af2460","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-db09f8c3-05dc-42ac-b460-e965d6cb46b1","keyframes":{"transform":["translate3d(-139.91228%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5669068e-3cba-4e5b-871b-364be0b69dcd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b8a1579-e2b5-4ed8-a45e-890065139254","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Estão relacionados a todos os gastos que a empresa teve ao fazer investimento em uma campanha.

O que são as receitas?

[{"selector":"#anim-1564511f-882b-482f-8b38-30f1d99a7dee","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cbe0f20a-e24d-45ec-92d9-e63a93462224","keyframes":{"transform":["translate3d(0px, -603.70374%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd48db1e-d80b-468c-adac-341a48cf3b6b","keyframes":{"transform":["translate3d(-173.07691%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81654091-f0f2-4754-b59c-64f986d75269","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00e02552-fcd8-4a14-8bd6-d146ba679288","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-73b66da2-2eac-44e3-a2bd-5ac0a7bc8dca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] São os valores arrecadados ou que entram no caixa da empresa por conta das vendas .

Exemplo de como calcular o ROI

[{"selector":"#anim-f4f5b12a-6aed-407d-b074-c4eec41d1ad9","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c7d4f1d-8e2d-4aad-b802-2a1793585b89","keyframes":{"transform":["translate3d(0px, 233.19271%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbbc3303-6828-4c4c-a391-e1c0a09bcf0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b66420f-7252-4fe8-9c99-fcb54de902d4","keyframes":{"transform":["translate3d(-237.27274%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d03787d9-52d1-4ae0-a634-6bb1a7c10644","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] ROI

Links patrocinados

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Aplicando a fórmula de ROI

[{"selector":"#anim-ba9b183e-2629-4341-8b9d-3aec7e038da3","keyframes":{"transform":["translate3d(-120.96071%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49fa1510-e2ab-4481-93c5-31b42c4a2d28","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bd55275-4a4c-4db1-887f-0f67cef9c64a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0a51d914-c0f2-4e57-b7e6-692b29adbfcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af9dc49a-363f-4b7b-a54c-471531087b86","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a3d41a8-50aa-4592-afa4-c9156c904e0c","keyframes":{"transform":["translate3d(0px, -207.40747%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Receita = 25 mil Custo inicial = 10 mil Substituindo na fórmula: ROI = 25 – 10 ÷ 10 x 100= 150% Isso quer dizer que, a cada 1 real investido, houve um retorno de R$ 1,50.

Quer saber mais sobre como calcular o ROI?

[{"selector":"#anim-56615a67-b84c-499d-b62a-d01e53beef82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c43893e6-f191-42da-a60c-4ecb88cf4ffc","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e8334aa-1097-4c26-b6e4-8245956aa743","keyframes":{"transform":["translate3d(0px, 730.91745%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Mais