6 Estratégias De Gestão De Marcas

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O Que é Gestão De Marcas?

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1. Autoconhecimento

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2. Conhecimento do Público

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3. Propósito de Marca

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4. Identidade de Marca

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5. Ações de Comunicação

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6. Relacionamento

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Saiba mais sobre Gestão de Marcas

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6 Estratégias De Gestão De Marcas

O Que é Gestão De Marcas?

Também conhecida como branding, é o processo de criar a identidade e a reputação de uma marca. Saiba mais em 6 passos:

1. Autoconhecimento

É crucial que os profissionais de branding conheçam muito bem a empresa, seus produtos ou serviços.

2. Conhecimento do Público

3. Propósito de Marca

O propósito da marca deve estar alinhado à realidade da empresa e à expectativa do público em relação a ela.

4. Identidade de Marca

A identidade da marca deve trabalhar a “cara” e o tom de voz dela nas mensagens que serão apresentadas.

5. Ações de Comunicação

Canais como blogs, YouTube e outras redes sociais são essenciais nessa etapa de gerar autoridade para uma marca.

6. Relacionamento

Invista em práticas, como o marketing de relacionamento, para melhorar a reputação da sua marca.

Saiba mais sobre Gestão de Marcas

Acesse o nosso blog e leia o artigo completo!