10 dicas para advogados anunciar no Google Ads

10 dicas de Google Ads para advogados

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Conheça seu mercado

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Responda à intenção do usuário

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Utilize CTAs efetivas

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Faça o estudo de palavras-chave

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Negative palavras-chave

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Crie campanhas segmentadas

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Considere a Rede de Display

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Faça testes A/B

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Mídia paga para advogados

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Acompanhe os resultados

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Motivos para Advogados anunciarem no Google Ads

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Quer saber mais sobre Google Ads para Advogados?

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10 dicas de Google Ads para advogados

Conheça seu mercado

Analise o mercado em que o seu escritório de advocacia está inserido e mostre seus diferenciais diante da concorrência.

Responda à intenção do usuário

Crie campanhas que façam sentido para o público que está buscando pelos serviços que o seu escritório de advocacia oferece.

Utilize CTAs efetivas

As chamadas para ação são elementos indispensáveis, pois potencializam os anúncios de Google Ads para advogados.

Faça o estudo de palavras-chave

Utilize palavras-chave nos seus anúncios que expressem o tipo de negócio jurídico que você oferece. Por exemplo: "Direito Tributário"

Negative palavras-chave

Negative as palavras-chave que você não quer que apareçam nos seus anúncios. Como "cursos", "grátis", "preços" e outras.

Crie campanhas segmentadas

Segmente os seus anúncios jurídicos por localização geográfica, informações demográficas e por públicos de interesse.

Considere a Rede de Display

Apareça para o seu público quando ele estiver acessando sites, e-mail, aplicativos e até o Youtube.

Faça testes A/B

Crie diversas versões de anúncios para saber qual vai gerar mais resultados. Teste diferentes palavras-chave e call to actions, por exemplo.

Mídia paga para advogados

Além do Google Ads, advogados também podem investir no Facebook Ads, Instagram Ads e LinkedIn Ads.

Acompanhe os resultados

Analise as métricas dos seus anúncios, como o retorno sobre o investimento, taxa de cliques, custo por clique e custo por lead.

Motivos para Advogados anunciarem no Google Ads

97% da receita do Google vem do Google Ads; 65% das pessoas que estão prontas para comprar clicam nos anúncios; 80% das compras de um serviço ou produto começam no Google.

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