Como criar uma campanha de marketing digital?

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São ações estratégicas bem organizadas e estruturadas, voltadas para atender a determinados objetivos da empresa, seja na divulgação da sua própria marca, seja na de seus produtos ou serviços.

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Estabeleça um objetivo

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Defina o orçamento

[{"selector":"#anim-a5886bf8-18cd-4757-a362-65ce753e55a2","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9b1ce68-9ae4-4d91-9b92-e389b56624d9","keyframes":{"transform":["translate3d(0px, -1087.43902%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76e3271d-76d2-4dfb-8e81-34ffcf49a590","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a17e6f00-d01f-46ad-96f4-d8c64f36dd4f","keyframes":{"transform":["translate3d(-158.7444%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7f0d8c6-ccd0-4120-98f0-82935e0ccd0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cee93d6-e3e1-430d-aa4c-fbc5a22c7380","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Considere o seu ROI, custos com a equipe de marketing, designers, freelancers e outros fatores envolvidos na campanha para definir o valor que será investido.

Defina o período

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Conheça o público-alvo

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Quais canais vai utilizar?

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Avalie a equipe

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Avalie ferramentas disponíveis

[{"selector":"#anim-5b108e17-97fc-468e-b21f-306a35c6bfd2","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f12b8fd-a31d-4788-828d-308ed4f3e1ac","keyframes":{"transform":["translate3d(0px, -606.07228%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3030cd96-bfd9-41b9-aea1-d1f64e6b7857","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fc439d2-b634-45b1-bc6d-303f84447a7b","keyframes":{"transform":["translate3d(-125.61475%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-885649d7-0aa1-4259-932c-4f8339378d26","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fd7eb76-afe8-4927-adbe-2dcd7d85bd10","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Considere utilizar algumas ferramentas de marketing que auxiliarão a avaliar os resultados e a performance da sua campanha, entre outras coisas.

Análise do resultado obtido

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Quer saber mais sobre Campanhas de Marketing?

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