Como Criar Tom de Voz de Marca?

[{"selector":"#anim-364bff65-e3a1-4c04-b9f6-00db3af70c61","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4297739c-2a17-42f6-b502-f70560b3b4c5","keyframes":{"transform":["translate3d(0px, 149.79423%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

O que é tom de voz de marca?

[{"selector":"#anim-ef300075-ef28-45a1-bdbd-8ff42476af14","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e86db951-cd7c-48a8-b69c-d379739f36a5","keyframes":{"transform":["translate3d(0px, -533.67014%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd70f984-d13d-41db-8560-2eaed68d5cfa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

1. Defina a essência

[{"selector":"#anim-ca4fb95f-1ef9-41ed-a3f6-f3e215673c4e","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce0c78cc-644a-40dc-b7f9-4479ee5ea934","keyframes":{"transform":["translate3d(0px, -2108.88758%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ce2014a-2490-425f-8276-2ae68b3d6649","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f67fae8-e1a7-436d-8772-e7ff8e8e6168","keyframes":{"transform":["translate3d(-124.86773%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2865cd0e-f138-4441-ad02-93456c494a9f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41c85080-f5b2-48b7-9769-0ddaf1ae9985","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8f3175c2-8934-4972-92d9-2c216482531b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-482d3e19-5ec5-4f73-bb55-526eda6dcc45","keyframes":{"transform":["translate3d(-94.5283%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da9059ae-0104-44d8-b6c0-9d0c6dc765ef","keyframes":{"transform":["translate3d(-220.7143%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c82f985-0afc-4969-83f0-724a05e76830","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35685314-46f0-44b0-968e-b79022f9daf3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

2. Pense na persona

[{"selector":"#anim-0954bc39-0722-48d3-abac-e7602464735b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9ec2850-bbec-4b59-8475-f50daeb46d35","keyframes":{"transform":["translate3d(-96.92307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b7a9e07-e0bb-4e49-9009-341162011d1d","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2f9d3a5-66df-4cc7-ab27-acf60d2374fa","keyframes":{"transform":["translate3d(0px, -436.88864%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c70bf0f7-2b36-49e5-bdd3-1c7fcb254f8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31df096b-294f-4ce8-a97d-983fee9fde48","keyframes":{"transform":["translate3d(-117.4905%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09dcc340-37f3-40a4-a9c9-2d9db048538a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24d239af-5218-4524-b32d-996b8d57a019","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Faça uma pesquisa sobre as características das personas que você atinge ou quer atingir com sua comunicação de marca.

3. Avalie o conteúdo

[{"selector":"#anim-c753aeee-88f6-41c4-bf60-ed7dfb8dfd48","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05c5def6-1acf-4d81-9b5a-636945c8d202","keyframes":{"transform":["translate3d(-94.64944%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b8ab732-f45f-49b2-8e11-72fdb965bd3c","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25ef2e86-dd57-4a3f-bdf1-73c21c21cb2b","keyframes":{"transform":["translate3d(0px, -2112.88752%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-131a8fb1-71e0-4526-9338-ab28088d58e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc85544f-ab8b-428a-8f1e-f92b32f477e3","keyframes":{"transform":["translate3d(-176.13635%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5de78ed1-ce91-4e2f-8944-b63ffbbb15de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50c22c33-670f-4b56-b47c-a5041f69eac5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

4. Documente

[{"selector":"#anim-add05aef-5dec-4e2e-b019-283e9dd09539","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64f77463-218f-4c01-bda2-23408bdf7eb9","keyframes":{"transform":["translate3d(-93.43891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbe9ca4c-a5fd-423b-874c-53f6c2bb8d9a","keyframes":{"transform":["translate3d(-153.40908%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de68b38e-274d-43aa-a3c8-609c6775d17d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f3a1470-b9b5-46af-afcf-c4507a88784c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-948ee421-b6e9-4b62-9fde-58e9940d887c","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74300e58-a945-47b2-99d9-c597938dcb67","keyframes":{"transform":["translate3d(0px, -360.88878%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-254bd4aa-f21b-4165-96ae-3cc7e8f0e875","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb64e768-8c21-4df7-8308-32612532b8aa","keyframes":{"transform":["translate3d(-144.85984%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-877bd8a2-d8b6-4eef-9c35-c2ea94683430","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7a335ba-101f-47cb-924e-67b69a6e8b98","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

5. Busque assistência

[{"selector":"#anim-4e516c62-6c1a-4ea5-80a6-e6f62c074c6c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-948b8949-17ea-4c7c-9d66-d6f1951e6b7d","keyframes":{"transform":["translate3d(-94.82143%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c373ab08-b120-4447-a090-84ac4f24fb00","keyframes":{"transform":["translate3d(-173.39902%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e55cc26f-48f4-4ff3-8102-b6e287421360","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c23c9290-40df-4ef5-b22f-b89c96d65286","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2de0b9a5-7328-4b26-92bd-9f016572d821","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4598d6fc-0a49-446e-9032-e0ddb98145ea","keyframes":{"transform":["translate3d(0px, -2112.88752%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95edf503-ee06-4ce9-8076-04b511ee4acb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3b99b34-9fb9-48e7-b94b-e05725dbb36d","keyframes":{"transform":["translate3d(-135.5932%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44ab66a3-6cb7-4747-8b01-174dfee68100","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c1d65a1-4a80-43c8-8e19-411be86fabb7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Saiba mais sobre Tom de Voz de Marca

[{"selector":"#anim-4a8e1ca1-dd3c-4754-95ce-dbfde044b0fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-957c7f8b-c722-4a25-a999-bbebf465b4e0","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-48543c75-1e56-4260-bdb5-3a95366ed758","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Leia mais

Como Criar Tom de Voz de Marca?

O que é tom de voz de marca?

É a personalidade que uma marca assume em toda sua estratégia de comunicação. Crie a sua em 5 passos:

1. Defina a essência

Identifique a missão, visão, princípios e valores da marca em relação ao negócio, ao mundo e à sociedade de forma geral.

2. Pense na persona

3. Avalie o conteúdo

Analise o tipo de linguagem que você utilizou em conteúdos da sua marca que fizeram sucesso entre o público-alvo.

4. Documente

Liste palavras, frases e expressões que devem ou não ser usadas em materiais, projetos, produtos e serviços.

5. Busque assistência

Fale com a Agência de Branding Tupiniquim para te ajudarmos a criar e implementar o tom de voz da sua marca.

Saiba mais sobre Tom de Voz de Marca

Acesse o nosso blog e leia o artigo completo!