4 tipos de leads que você precisa conhecer

[{"selector":"#anim-bec2f5f7-368c-42bb-9986-a5293a2ad76f","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ed8b072-5117-4c12-ba0e-b587d39cbf1d","keyframes":{"transform":["translate3d(0px, 263.10540%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2efa10f-c46e-4d35-a122-8bcc4bd5669e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-592d6e23-971c-4808-8559-7001a41de358","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84850564-b29b-4210-98e2-2a009c3ab7dc","keyframes":{"transform":["translate3d(-227.15517%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] LEADS

O que é Lead?

[{"selector":"#anim-0bcd9f89-8238-4556-9c16-6ec38fd5d0b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82b41368-8f43-472c-91cb-197a1ff4f151","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb83b45f-9abc-4ad4-bef7-3582f4aa621c","keyframes":{"transform":["translate3d(0px, -323.23231%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3f7ce7e-d4de-4737-8e51-9a6d608b80a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] De forma bem simplista: são os potenciais clientes da sua empresa . Em outras palavras, são aquelas pessoas que demonstraram interesse pelos seus serviços ou produtos. Através do funil de vendas, é possível traçar as estratégias mais adequadas para cada tipo de lead.

Marketing Qualified Leads

[{"selector":"#anim-f30dea66-b3ce-48f0-9b60-91d2e3ab0660","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b815a2d-d49b-4cda-9dd5-46316d08e437","keyframes":{"transform":["translate3d(0px, -608.39783%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e371507-20cf-4e4c-8bb0-38707f6edb81","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2711f2d1-c574-4c40-ba49-2907f15d3a57","keyframes":{"transform":["translate3d(-120.06803%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8bc7e06-046a-4bf2-a79e-4adb8b3b121d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-155b1b4a-3e00-4dcb-b623-d75bd6aa56f2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Leads que estão no topo do funil e representam as pessoas que trocaram os dados pessoais por conteúdo ou por meio de alguma interação nas redes sociais.

Sales Qualified Leads

[{"selector":"#anim-46cb4cd4-639f-4108-b107-34f977dfdbb3","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc64a62c-4bad-4748-965e-ad6dc984a9ba","keyframes":{"transform":["translate3d(0px, -1087.43902%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a21b02c-53fe-483a-86c2-1c9cb55fa356","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-447f7f27-7318-4fde-ac7b-c0178b2652bc","keyframes":{"transform":["translate3d(-122.9682%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-832083d7-853e-4500-9893-f03a10368b40","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b03ac93-484f-477f-9280-7e16d5cba7e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8fb320f7-d2f6-4508-8259-aa6cc5ba294f","keyframes":{"transform":["translate3d(-333.94495%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66eed897-3a0c-49d3-ad95-5b0836a8ca27","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4e325b28-f0ee-4bad-989f-773ce97038a2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Mostram um nível de interesse mais elevado pelo seu poduto ou serviço e podem ser trabalhados pela equipe de vendas, com abordagens mais direcionadas à conversão.

Product Qualified Leads

[{"selector":"#anim-6b6cab05-8626-4306-a5a1-cbba44b8d151","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcd96f6e-b910-474b-8558-6ba0f7602b9e","keyframes":{"transform":["translate3d(0px, -608.39783%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83975a64-bece-471c-a950-cd6c26a04161","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b256fc9-f3c9-4ed4-aa2f-d3fe82b0b3f2","keyframes":{"transform":["translate3d(-138.59648%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-548eaffa-8a87-422b-993b-1c278024973d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74a75549-94c1-49cf-a16f-71c99ca168de","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7d96251c-449b-4fec-9d08-50d703ab8cd3","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-665c50f2-26b6-41e6-9cfb-040768251dfc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa022e5b-c03e-42e3-b97d-75cfc9ce3adb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Leads que geralmente já conhecem o seu produto na prática e estão prontos para serem abordados pela equipe de vendas.

Service Qualified Leads

[{"selector":"#anim-37eac861-dfef-4dc6-b3d8-6fce33b9fa18","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2288312-12af-498b-b1e2-c5a7cd1e1f0d","keyframes":{"transform":["translate3d(0px, -614.21177%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1908425e-96d4-4361-8a4a-0b366438ee3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49790682-54ac-43ef-9a61-6f9dc32fc460","keyframes":{"transform":["translate3d(-166.82027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5b2fc94-beb8-4afd-97c2-e1fd69c716c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0557a44-7327-4e99-8978-ce69e1353d43","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-30eb3689-dd5a-44d4-8795-c8e0cf458429","keyframes":{"transform":["translate3d(-164.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77470fe8-96f0-44ed-8d97-d9aee1bfc376","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d946a30-77ba-4cac-8a2f-e85cc4fe0b4d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Leads que já são clientes da sua empresa e precisam de atenção no pós-venda, recebendo ofertas superiores a que eles pensam em comprar ou que já adquiriram .

Quer saber mais sobre os 4 tipos de leads?

[{"selector":"#anim-7532bdeb-ac8f-4227-8e57-fcf8f7833e1f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1df83463-7c3c-4987-9847-ddb80503e557","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0928131c-d50a-4b10-b7ca-6530dec427cf","keyframes":{"transform":["translate3d(0px, 769.38303%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Mais