{"id":7600,"date":"2021-05-17T17:37:54","date_gmt":"2021-05-17T20:37:54","guid":{"rendered":"https:\/\/www.agenciatupiniquim.com.br\/blog\/?p=7600"},"modified":"2025-03-21T11:30:13","modified_gmt":"2025-03-21T14:30:13","slug":"lgpd-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.agenciatupiniquim.com.br\/blog\/lgpd-marketing-digital\/","title":{"rendered":"LGPD no Marketing Digital: saiba como se adequar"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”blog_conteudo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”blog_conteudo_box” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”chamada_blog” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Quer entender como a Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais se aplica \u00e0 rotina de quem \u00e9 da \u00e1rea do marketing? Leia este post completo!<\/span><\/h2>\n

Atualizado em 07 de junho de 2024<\/em><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”oque”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]A <\/span>Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (LGPD)<\/span><\/a> est\u00e1 em vigor desde 2020 e impactou profundamente a rotina de empresas de diversos setores que lidam diretamente com pessoas.\u00a0<\/span><\/p>\n

A LGPD no Marketing Digital <\/span>regulamenta o tratamento de dados de clientes por empresas <\/b>privadas e \u00f3rg\u00e3os p\u00fablicos, com o objetivo principal de garantir a prote\u00e7\u00e3o de materiais pessoais e a privacidade dos brasileiros.\u00a0<\/span><\/p>\n

A lei estabelece princ\u00edpios e obriga\u00e7\u00f5es que as organiza\u00e7\u00f5es devem seguir, como a <\/span>necessidade de obter consentimento<\/b> expl\u00edcito dos titulares, a transpar\u00eancia nas pr\u00e1ticas de coleta, processamento de informa\u00e7\u00f5es e a implementa\u00e7\u00e3o de medidas de seguran\u00e7a para proteger os materiais contra acessos n\u00e3o autorizados.<\/span><\/p>\n

Portanto, algumas adequa\u00e7\u00f5es como nas <\/span>landing pages<\/span><\/a>, nos formul\u00e1rios para obten\u00e7\u00e3o de consentimento, no uso respons\u00e1vel de e-mail marketing, no desenvolvimento de an\u00fancios patrocinados que respeitem a privacidade dos usu\u00e1rios, al\u00e9m de outras estrat\u00e9gias de Marketing Digital, devem ser priorizadas.<\/span><\/p>\n

Ag\u00eancias de Marketing Digital e profissionais da \u00e1rea est\u00e3o na linha de frente das adapta\u00e7\u00f5es exigidas e precisam entender como coletar, armazenar e utilizar de maneira legal e \u00e9tica, garantindo a privacidade e a seguran\u00e7a das informa\u00e7\u00f5es pessoais.\u00a0<\/span><\/p>\n

Entre as principais mudan\u00e7as necess\u00e1rias est\u00e3o:<\/b><\/p>\n