{"id":15383,"date":"2021-12-17T15:00:45","date_gmt":"2021-12-17T18:00:45","guid":{"rendered":"https:\/\/www.agenciatupiniquim.com.br\/blog\/?p=15383"},"modified":"2024-11-08T11:13:37","modified_gmt":"2024-11-08T14:13:37","slug":"o-que-e-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.agenciatupiniquim.com.br\/blog\/o-que-e-brand-awareness\/","title":{"rendered":"Brand Awareness: O que \u00c9 e Como Fazer? 7 Dicas Para Come\u00e7ar"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”40px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”blog_conteudo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”blog_conteudo_box” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” el_class=”chamada_blog” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Brand Awareness \u00e9 uma m\u00e9trica importante para entender o n\u00edvel de inser\u00e7\u00e3o de uma determinada marca no mercado. Mas o que significa isso e como fazer? \u00c9 o que voc\u00ea vai ler agora.<\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”oque”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Quando pensamos em adquirir um produto ou contratar um servi\u00e7o dificilmente aceitamos as primeiras op\u00e7\u00f5es que aparecem, n\u00e3o \u00e9 mesmo? Consumidores buscam cada vez mais ter a certeza de que a marca que est\u00e3o escolhendo \u00e9 confi\u00e1vel e deve ser considerada<\/strong> na hora da compra.<\/p>\n

Grandes marcas como Coca-Cola, Apple, Xerox, Gillette, etc, s\u00e3o excelentes exemplos de como Brand Awareness<\/strong> funciona, j\u00e1 que por meio de a\u00e7\u00f5es de Branding e marketing<\/a>, elas souberam construir essa rela\u00e7\u00e3o de confian\u00e7a com seus consumidores.<\/p>\n

Algumas marcas conquistaram um espa\u00e7o t\u00e3o grande na mente das pessoas, que chegam a ser reconhecidas apenas por seu logotipo ou pelas cores<\/strong> que utilizam, como \u00e9 o caso do McDonald\u2019s, Nike, Ita\u00fa e Nubank.<\/p>\n

Mas para chegar nesse n\u00edvel de consci\u00eancia de marca, essas empresas trabalharam e continuam trabalhando fortemente o seu Brand Awareness. Ou seja, essa \u00e9 uma estrat\u00e9gia que deve ser posta em pr\u00e1tica continuamente<\/strong>.<\/p>\n

E se voc\u00ea est\u00e1 pensando que isso s\u00f3 \u00e9 poss\u00edvel para empresas de grande or\u00e7amento, enganou-se. Branding Awareness \u00e9 para todas as empresas que querem crescer e se tornarem refer\u00eancias em seus nichos. Se identificou? Ent\u00e3o continue a leitura![\/vc_column_text][nectar_global_section id=”28540″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”1″][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”rgba(168,168,168,0.1)” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

O que voc\u00ea vai ler sobre Brand Awareness:<\/h3>\n