5 Principais canais de Marketing de Performance

[{"selector":"#anim-c5871721-2ff8-4eb5-a8ff-cd11e30cbfea","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a97fad-1fda-46ff-b776-a541e6da123b","keyframes":{"transform":["translate3d(0px, 156.22600%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf775f4c-4094-4c69-9efd-acc6a8689a25","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fddef8c3-6061-4023-b734-91eb4fe8e20b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca7ae8ca-5297-4588-8445-dc4a24613ea6","keyframes":{"transform":["translate3d(-134.89796%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] MARKETING DIGITAL

Search Engine Marketing (SEM)

[{"selector":"#anim-014fc03d-a7ba-4739-9872-b1cbccb439e0","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e086554a-2f6d-4aa7-a61f-91b9099993f1","keyframes":{"transform":["translate3d(0px, -589.91062%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-212bc3a9-ac2c-4385-a254-d94ebe7aafcd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38623cfc-2a56-4841-9bbc-2ff1426d8211","keyframes":{"transform":["translate3d(-119.67871%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5efe9b6-efcb-4533-99be-c60a14b486e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f50e7d30-4acd-42fa-9b83-8767be34b7fc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Links patrocinados em motores de busca gerados a partir do uso de plataformas de mídia paga, como o Google Ads e o Bing Ads.

Anúncios em redes sociais

[{"selector":"#anim-2561d038-e0b5-4ec3-9eee-219bf03e35a2","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2091008d-9ab7-4bdf-af22-ddf70570e155","keyframes":{"transform":["translate3d(0px, -585.31291%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bde860cd-7c43-4b92-93eb-61d701d37607","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb4b83a3-1ccd-4131-a1cb-9980426709eb","keyframes":{"transform":["translate3d(-217.07317%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab36250a-fea9-43df-a7b2-8e07bfab386a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5dff61d4-d732-4be8-8a81-ae5b13343b6a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-35fb4b91-2c58-4332-ae95-c36d15a80561","keyframes":{"transform":["translate3d(-148.29059%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-515168f2-d41b-46f9-8903-4de87d0a8378","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d3f0364-f9a7-42b7-b46c-150c0720dd2b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Campanha que utiliza plataformas como Facebook Ads, Instagram Ads, entre outras. Cada uma delas possui suas particularidades.

Plataformas de Anúncios Nativos

[{"selector":"#anim-3f43f0fb-4c73-4948-a995-c9547b9f2860","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46a1f4bc-f62c-47ad-9cff-3e6eca9f8bbd","keyframes":{"transform":["translate3d(0px, -585.31291%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3e848fd-a57a-4dcf-a724-534c0fd260f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef9c119b-eeb1-4088-9dc2-045027086a75","keyframes":{"transform":["translate3d(-122.00772%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c3faa17-d399-4c5a-ac94-186b82e85b2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26280807-69cd-450a-bf58-a4372c0460f5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Taboola, Uol Ads e Outbrain são alguns exemplos. Os anúncios nativos são exibidos de forma contextualizada com o site em que aparecem.

Plataformas de Afiliados

[{"selector":"#anim-b7bc0ffd-c778-4660-99a2-ae0c613d3685","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-275787ab-d842-470a-9d37-e3db6d580d31","keyframes":{"transform":["translate3d(0px, -594.50832%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de718147-cfe9-4bbd-bb95-c7f563788dc0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-569204a4-3b4c-46ad-a875-d13691032263","keyframes":{"transform":["translate3d(-238.29788%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29c2712f-725e-4568-a9c2-bab816342ae7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66888230-765b-40a9-907c-823ce4554a6b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-69a43f08-714e-4998-9ea1-76e2efac5e3f","keyframes":{"transform":["translate3d(-154.54548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a72e9e1-717e-4a8e-a611-dc1d825f2a7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d87b315-6ef6-4079-9db1-1716cfb70e64","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Envolvem o pagamento de comissão para pessoas que fazem a divulgação de produtos ou serviços de determinada empresa. Ex.: Hotmart, Afilio, etc.

Quer saber mais sobre Campanha de Performance?

[{"selector":"#anim-62b03fb9-5b3f-4afc-8754-97b2b91bfffb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b00ceb67-1f96-45cf-ac02-8b19dcdc6307","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc132962-2d53-4b20-9756-516b6df2b9af","keyframes":{"transform":["translate3d(0px, 689.61317%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja mais