Planejamento de Marketing Digital: Faça em 6 passos

[{"selector":"#anim-7196d1e7-9045-4095-8731-a8162a787216","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8572d0e6-afeb-4acf-941a-eed8271cff91","keyframes":{"transform":["translate3d(0px, 167.71130%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e41955bb-5599-4983-ad0c-f8ed584d1abe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c2a3de8-db4c-4f13-a039-ceda1612de0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1348fd81-5d27-44f4-ab25-a900fca0f105","keyframes":{"transform":["translate3d(-150.9804%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] MARKETING DIGITAL

Faça uma análise SWOT

[{"selector":"#anim-adfd8a38-fba8-40a2-a9e7-185259516a68","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-538df3f4-8b16-46cc-97f0-dc617229582b","keyframes":{"transform":["translate3d(0px, -585.31291%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88505dd0-8c15-4fe7-987d-206b4ca58e93","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bb56045-e276-4606-9c02-e462a7365da8","keyframes":{"transform":["translate3d(-132.35294%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-333b9f89-f49c-44cb-935a-249497660a1c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bbd6c85-e113-46db-a95d-728a909da9a3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cb4a1ac7-5e43-4b95-9cf4-e737751ba874","keyframes":{"transform":["translate3d(-189.93712%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79c14090-a1aa-4bd5-aa22-6d3d213c76c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59dbd7e5-8adf-4ed4-979d-0dd5fb8e6297","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Avalie a empresa considerando suas forças, fraquezas, oportunidades e ameaças, esclarecendo a situação geral dela.

Atualize a persona e público-alvo

[{"selector":"#anim-87b81e73-514e-4ada-83fb-5bf888ceef4e","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0ddadaa-fe21-4b1e-ac90-3d75761c293c","keyframes":{"transform":["translate3d(0px, -597.95655%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9312d76-0a90-435a-bf43-5c56d976246c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2974fb32-3ebf-45ed-a01a-8804dd32f521","keyframes":{"transform":["translate3d(-133.60655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b36d8b28-d756-427e-882d-e741f914ec4e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe4c4d70-a97b-4381-8b61-5b99166d24f0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-acdebfc0-198b-4ef5-9c16-debc9fab9890","keyframes":{"transform":["translate3d(-176.30332%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdad790c-d261-417e-ba81-5acb8c2ec12e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-089f0bf5-ff36-4e63-b135-5188d9042673","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Considere as mudanças de comportamento da sua persona e público-alvo, identificando os canais em que estão presentes e os conteúdos que consomem.

Estabeleça os objetivos do ano

[{"selector":"#anim-3e4a4be9-a3be-4ad3-89f8-d43237b746f0","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d44d28b-e9f3-4a6a-b883-8a81f02f1a36","keyframes":{"transform":["translate3d(0px, -594.50832%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad6578b7-505b-4086-8736-25e71b6ad408","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e80fae8c-b495-48b5-aee6-da19761b8c8f","keyframes":{"transform":["translate3d(-180.10471%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f613fe1-2d97-4fd3-b6dc-f352b67d05d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-421296db-e48c-44bd-800f-fa09ba345014","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Trace objetivos gerais da empresa e outros mais específicos de cada departamento. O importante é que sejam objetivos alcançáveis.

Escolha estratégias e canais

[{"selector":"#anim-097268bc-4dcd-4ac7-a224-c6ea935bdb50","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0e7d26f0-ecd5-40c9-9d29-2755420fbd11","keyframes":{"transform":["translate3d(0px, -594.50832%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee9e99ef-4989-4cb5-a87c-a362c2959c5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa4f1fd7-a4d9-4a36-8f35-cf5ecc281c63","keyframes":{"transform":["translate3d(-139.63135%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-543841f3-bc79-4e70-b2ef-cbf686a4f808","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6999dc87-05de-436b-964c-8d3707189571","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Entenda bem as estratégias possíveis dentro do marketing digital e analise os canais mais apropriados para destinar o investimento.

Defina métricas e KPIs

[{"selector":"#anim-5978aebb-9042-41f1-9932-60fb0fbedd07","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59ad2645-9c19-4c22-a3e3-863a77d44c2c","keyframes":{"transform":["translate3d(0px, -586.46232%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9c8a2df-724c-402d-8ff6-d90fa64d899c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-665c4da9-9f93-418a-8693-276fb1d9eaff","keyframes":{"transform":["translate3d(-169.51872%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dab1afa-272e-44ec-825e-cd377fc4c461","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e03350a9-e108-4cd2-8065-51860b23c544","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f47efb57-7900-4693-a5a1-116634f0883e","keyframes":{"transform":["translate3d(-134.34783%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8c8c53d-6e36-4b29-b02e-3c4b2aaca338","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-512cb44f-5b1a-44b5-b34d-9d4e71732b65","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Essa definição vai depender dos resultados que mais impactarem diretamente o seu negócio, considerando suas particularidades.

Defina o orçamento

[{"selector":"#anim-18c21e4d-d630-4bca-bb62-4f3353934aa9","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32a64045-ac41-45c3-8a93-9e7f6616055d","keyframes":{"transform":["translate3d(0px, -1036.64279%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b16ecc7-d540-4c50-b63c-b9114647752b","keyframes":{"transform":["translate3d(-255.00002%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d8d0aff-efbc-49a8-a147-4f56c53e8895","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2db41bbc-3d27-4ba3-9f51-b8fb8c436dc2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ae8f9d5f-a7a6-44f9-8f48-3d7b35d73b36","keyframes":{"transform":["translate3d(-158.46153%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-984f4ef1-8482-4f3c-ba65-217df608732d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7dd1ac3a-10a0-4315-9940-daa8be266fde","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5c04a157-b04f-4b5d-840d-a8935fb1dfbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Faça uma projeção do investimento para as suas campanhas de 2022, considerando custos com mídia paga, contratação de pessoal, e outras ações.

Calendário de Conteúdo Gratuito

[{"selector":"#anim-cd66a21b-ea53-4139-93f9-348914e4555a","keyframes":{"transform":["translate3d(-171.66669%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1b0ebda-4df8-4470-b436-4823fa4ea8ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f13d23b0-cde8-4d48-afc1-2aae28452e68","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-16649f14-e93e-4ca2-bc8e-751730482af1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfb4d01d-e26d-45eb-a017-0056aaf9cd1c","keyframes":{"opacity":[0,1]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19c51c34-6d63-409d-ab04-a35dd13f2340","keyframes":{"transform":["translate3d(0px, -182.40745%, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1340435b-3824-410f-8377-11676573a18b","keyframes":{"transform":["translate3d(-334.90561%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ddb958de-800e-43c3-927f-89049ea078ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c20be502-f4a9-41f5-b8bc-01f3cf3d7fd9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Que tal uma planilha para ajudar você a planejar sua estratégia de conteúdo de 2022? Clique no link abaixo e acesse gratuitamente nosso Calendário de Conteúdo para os três primeiros meses de 2022! acesse o calendário

Quer saber mais sobre Planejamento de Marketing Digital?

[{"selector":"#anim-86f87c0d-e26c-49ce-bbe8-a34b89a73b2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b83ca242-7203-4483-b18f-786d22dfcae5","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbdd4ec4-f9b3-4629-9d3d-21acdefeceda","keyframes":{"transform":["translate3d(0px, 769.38303%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Veja Mais