O que é e como fazer CTAs que convertem?

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Uma call to action, que em tradução livre significa "chamada para ação", é utilizada para que o usuário realize uma ação específica, como clicar em um link ou baixar algum material da sua marca.

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Uso das cores

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Posicionamento das chamadas

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Utilize imagens

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Direcione o usuário

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Crie textos diretos

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Mostre urgência

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Mantenha a ideia de que é fácil

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Evidencie os números

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Faça testes A/B

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1. Banners e laterais da página 2. Textos com links 3. Imagens no meio de textos 4. Botões 5. Enquetes

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Quer saber mais sobre CTAs?

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